You need to either increase the number of views or the value of those views. This is why the CPM(cost per thousand views) is high on categories where profit margins or competitions are high. Getting high returns on their investment and there are lot of advertisers who want to post ad on your video, then they all compete in a bidding war and the highest bidder get to show their ad Some advertisers may want sales on their products, some may want brand awarness, someone else may want subscribers etc etc. Why would someone pay to show their ad on your video? They have some goal/motive, right? They Connect with Rhonda at facebook.The key to making more money on youtube is to think from the advertiser's perspective. Her book " Successful Business Plan: Secrets & Strategies" was named one of the 100 best business strategy books of all time. Rhonda Abrams is a small-business expert and a “Top 30 Global Guru” for startups. Your neighborhood small business owners are the ones who support the Little League, the churches and synagogues and mosques, the food banks.Īs a sign I saw once said, it’s “Buy Local or Bye-Bye, Local.” The survival of your local small businesses depends on YOU. They’re what make communities interesting and unique and lively. At least the taxes and jobs stay in your own community. When that happens, make it your priority to buy from a LOCAL big business, like a superstore. Not everything you want will be available from a small business – either online or in your community. If they don’t? Pick up the phone to order. Order online from local storesĭon’t want to leave the house? Shop online from your local small businesses. This is a terrific way to support your local business community and find the perfect gift for that hard-to-please person on your list. Buy gift cardsĪ gift card from a local small business – whether a retailer, spa, salon, restaurant – makes a great gift and the business gets the money upfront. The price – including shipping – was almost identical, and the gifts are already there for the holidays. Searching quickly online, I found the manufacturer. For example, my little 4-year old and 2-year-old nieces wanted certain American-made toys that were sold from many online retailers for their holiday gifts. Food delivery services like DoorDash or GrubHub take up to 30% or more when you order meals through their website rather than the restaurant itself. Small businesses make more money – much more money – when you buy from them directly. ► Supply chain issues: What are they and how will shortages impact the holiday shopping season? 3. Shop soon at your local small business, while they’re most likely to have what you want (or something unexpected and great instead!) But they may actually have products on their shelves. The reality is that small businesses may not be able to compete with big-box stores and online retailers on prices. You’ve heard that supply- chain issues will make holiday shopping harder this year. It just means you’ll consciously make a decision to prioritize spending your money with small businesses first. That doesn’t mean you won’t also buy from big companies or online. The most important thing you can do is to actually make a commitment to shop at small and local businesses first.
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Make small businesses your first choice, not your last ► The Daily Money: Get our latest personal finance stories in your inbox 1. So here are six things you can do to support your local small businesses that you’ll find enjoyable, convenient, and with competitive prices. Small businesses need your support and your money – especially during the holidays. The taxes you pay when you patronize a small business supports your schools and roads and fire departments. The money you spend with local businesses – especially small businesses – circulates in your hometown, creating jobs and improving your own economy. Meanwhile, your local small businesses – the retailers, the restaurants, the grocers, the salons – really do need your money. ► Buzz off, Bezos: Why small businesses should stop selling through Amazon and other online platforms